Media Presence

Programme Highlights

This programme develops your leadership skills to communicate with impact and confidence in front of the media. You will:

• Understand media dynamics and expectations: explore how journalists and media outlets work, and understand what they look for when engaging with leaders and spokespersons.
• Craft clear and compelling messages: define concise key messages and talking points that align with your organisation’s objectives and can be delivered consistently across interviews and press conferences.
• Prepare for press conferences with confidence: use a structured approach to planning and rehearsing for press events, especially when you hold responsibility to manage press conference on behalf of your organisation.
• Handle difficult questions and high-pressure situations: apply techniques to stay calm, manage challenging or unexpected questions and maintain credibility under scrutiny.
• Strengthen your presence on camera and in person: refine your voice, body language and non-verbal cues to project confidence, authenticity and authority in all media interactions.