In this programme, you will master the skills needed to excel in media interactions. From crafting impactful messages to handling tough questions, you’ll learn to communicate with confidence and clarity. Through practical simulations, you’ll refine your media presence, enhance your storytelling, and build a strong, credible reputation for yourself and your organisation.
Accelerator Programmes
Programme Highlights
This programme develops your leadership skills to communicate with impact and confidence in front of the media. You will:
- Understand media dynamics and expectations: explore how journalists and media outlets work, and understand what they look for when engaging with leaders and spokespersons.
- Craft clear and compelling messages: define concise key messages and talking points that align with your organisation’s objectives and can be delivered consistently across interviews and press conferences.
- Prepare for press conferences with confidence: use a structured approach to planning and rehearsing for press events, especially when you hold responsibility to manage press conference on behalf of your organisation.
- Handle difficult questions and high-pressure situations: apply techniques to stay calm, manage challenging or unexpected questions and maintain credibility under scrutiny.
- Strengthen your presence on camera and in person: refine your voice, body language and non-verbal cues to project confidence, authenticity and authority in all media interactions.
Participant Profile
This programme is ideal for senior managers and C-suite executives who are frequently exposed to media interactions or may have responsibility to manage press conference on behalf of their organisation. This programme is ideal for those who want to strengthen their media presence, build confidence in front of cameras and communicate with clarity during interviews and press events.
Length:
2 Days
English
In Person
